Hip-hop Is Facebook
The internet has
become an industry in itself. Like the hip-hop music industry, or brand name
clothing (accessories etc.); both of these industries are discussed by Matt
Mason, in chapter five of The Pirates
Dilemma. The music business has branches known as genres, the fashion
business has branches known as labels or “brand names”, and similarly the
internet has branches too, I would call them outlets. Since Web 2.0 has evolved
the internet has transformed into a source of entertainment, education and
communication. As Mason compares hip-hope to the brand name company FUBU he
say, “like hip-hop, FUBU is a grassroot D.I.Y outfit that came up from the
streets, remixing existing media into its own pirate material and forging a
strong authentic connection with a massive audience.” (Mason, 180) This is
exactly where the internet came from, and what is has become.
Clothing, and music have existed for centuries, and on the
same wave length so has communication. By taking something as simple at as a
sound, or a hat (as FUBU did) and reproducing it with signature changes one can
create a whole new product. As Mason frequently states that pirates are
entrepreneurs, I must agree with this and defend it. Pirates are not coming up
with brand new ideas that have never been heard of, instead they are
elaborating on current ones. Mason shares in chapter three: Remix Culture, that our society is
lacking originality in our ideas, and pirates are the entrepreneurs that
repurpose, recreate and build upon these existing ideas.
Like hip-hop, which is a recreation of disco music the
internet extrapolated from letters, telephones, advertisement flyers to emails,
outlets such as Skype, Facebook and web pages created by companies to gain
clientele.
Hip-hop was a new music that wanted to gain attention, and
the internet is thirsty for the same recognition.
Mark Zuckerburg came up with a networking idea that exploded
on the internet which we all know as Facebook. Facebook is a rendition of
hip-hop, with the same aspirations and growing off MySpace instead of disco the
same path was followed to obtain the ultimate goal of audience satisfaction. Along
this path Facebook was critiqued, changed, adjusted, and manipulated to
perfection as was hip-hop. As Jason Russell, creator of the Kony 2012 video
states: “right now there are more people on Facebook then there were on the
planet two hundred years ago” this is a staggering statistic it unbelievably
believable. Facebook is an outlet the people resort in moments of boredom, curiosity
of what others are doing, a desire to talk to friends or family, or to post their
own thoughts, photos, and updates statuses.
It does sound superficial as I say it now, but this is the
way society has creatively altered the way we communicate, as hip-hop altered
our sound interests.
Similarly YouTube has certainly altered our source of entertainment,
and elaborated our idea of “home videos” by broadcasting everything and
anything an individual does in the comfort of their own home (at their
discretion of course).
My point is that hip-hop is a culturally accepted form of
music, like anything in our world: some people love it and some people hate it.
It is impossible to please the entire population, but it is probable to create
an outlet that will impact the majority.
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